QUOC is grounded in the joy of the everyday riding ritual. We embrace a modern path to performance — engineering footwear of elevated aesthetics and refined comfort that keeps the ride at centre stage.

Co-founded by Patagonia's Yvon Chouinard in 2002, 1% for the Planet brings together businesses committed to protecting the planet's resources. As a member, we dedicate 1% of our annual revenue to organisations on the front lines of protecting the natural world.

For our team, giving back isn’t a box to tick — it’s central to who we are. Through 1% for the Planet, we support the organisations opening cycling up to people who’d otherwise be locked out, and protecting the places we’re lucky enough to ride.

We partner with the Sierra Leone Cycling Foundation, donating shoes to athletes competing on the international stage, and provide grassroots, hands-on support at London’s Herne Hill Velodrome — all driven by a desire to spread the enjoyment of cycling to as many people as possible.

And because the roads, trails and landscapes we ride through are worth protecting, we’re committed to supporting the organisations safeguarding the natural environments that make cycling what it is — from the mountains to the coast — for generations to come.