CULTURE SERIES

The Culture Series. A collection of QUOC rider stories that explore the intersection of cycling and lifestyle. From artists and musicians to purveyors of alternative sports, the series will showcase perspectives from some of the most interesting culture-makers in the field.

Boru McCullagh: A Place to Land

Boru McCullagh’s journey has become one most easily defined by its numbers. Fifty-five thousand kilometres. Thirty-one countries. Five continents. Two and a bit years on the road. But what the numbers can’t tell you is everything that happened in the spaces between them, and that the hardest part of riding across the world actually begins when you stop riding.

Boru joined QUOC early, back when the brand was still finding its feet and he was still finding a reason to ride further than the velodrome in South London where he grew up. We watched him leave, and we followed the whole way: the Balkans, the Himalayan foothills, the coastal roads of California. We met in person where we could: dinners in Japan, races in Taiwan, and somewhere in between, a friendship formed that went beyond ’rider’ and ’sponsor’.

And then it came to an end. Or nearly. Because a journey like that doesn’t stop so much as change speed.

Home is a strange thing to come back to after so long spent away. Boru is honest about the adjustment: the displacement, the odd grief of losing the road that had given him such clear direction. He didn’t return to London. Instead he chose Lyon: a city a short ride from the Mediterranean, busy without being rushed, close enough to the Alps to think clearly and far enough from everything familiar to keep himself a little out of his depth.

Our latest shoot was made in that in-between. Not a prestigious race, not an epic expedition, just a moment in the quiet work of making a life somewhere new. Coffee in the morning light. A cat that has decided the flat is its own. A new language, learned slowly. The particular rhythm of a city becoming home. And then, some afternoons, the old pull: out the door, into the traffic, the blur of speed, the kid from Herne Hill Velodrome coming out to play.

Look closely and you’ll notice the two worlds never quite separate. The same shoes he laces in the quiet of a Sunday flat are the ones on the pedals when the world goes fast around him. On the bike and off it, in race kit or rolled up corduroy jeans, it’s one lifestyle, one aesthetic, one person.

Boru once wrote about how strange it is the way a place can hold a part of you. He’s spent years leaving parts of himself all over the map. Now he’s learning the harder discipline of staying long enough to let a place hold him back.

But his best trick isn’t one you can buy or train for, and it's become something of a motto: ’Talk to Strangers’. Somewhere across all those kilometres, making instant connections stopped being a skill and became a way of life, and one that seemingly comes effortlessly to Boru. Just ask the photographer of this particular shoot with whom—we’re told—conversation flowed and common ground was found in barely any time at all.

In the end, the numbers were never the story. The people, the places that held on, the finding of a new life once the road runs out, and the kinship between almost anyone who’s ever been out there — that’s the part worth keeping. It's a story that’s relatable for many cyclists, and anyone still looking for a place to land.

Boru wears the QUOC Gran Tourer XC Lace throughout. Shot in Lyon.

Words by Bonnie Cooke
Photography by @sof.rodriguez