The Silk Road Mountain Race: Jongha Park's Ultra Cycling Tips
The Silk Road Mountain Race is not for the faint-hearted. Spanning 1,700km through the unforgiving mountains of Kyrgyzstan, this ultra-endurance challenge is as brutal as...
Ultra-distance Racing: How to Prepare and Strategise
Alex McCormack is an Ultra rider and racer from the UK with an affinity for remote, off-road routes. After his recent wins at The Highland...
Geraint Thomas announced as QUOC sponsored rider
This week, QUOC announced a two-year sponsorship deal with World Tour pro icon Geraint Thomas spanning the 2024 and 2025 race seasons. This partnership marks a significant...
Understanding Fit: Tips from an Expert Bike Fitter
Jon Underhill is a passionate cyclist and professional independent bike fitter with a family legacy originating in shoe repair and adjustments. Naming his studio after...
A Love Letter to San Francisco
San Francisco is most famous for its landmarks, neighborhoods, rich history and diverse culture. What we’ve found from our visits over the years, is that...
Setting Goals for 2024
With 2023 drawing to a close, many of us share the same question. What does 2024 hold in store, and what can I do to...
An Interview with Josie Millard
Meet Josie Millard, a Brighton-based skateboarder-turned-cyclist who already holds an impressive track record as a competitive athlete, model and motorcyclist. By 18 years old, she...
Top 10 Days of an Around-the-World Adventure
7 months into his journey riding 34,000+ kilometres around the world, we catch up with Boru McCullagh on the top 10 days of his Mind...
Boru's 'Mind Mapping' adventure hits Turkey
Boru Pratt McCullagh is a 23-year-old cyclist and former velodrome coach, who in August this year, embarked upon on a once-in-a-lifetime, 34,000- kilometre journey to...
Conquering The Tour Divide with Allan Shaw
Allan Shaw is a former bike messenger, a bikepacker and storyteller. He runs his own cycling cap business called Gay’s Okay, where he makes LGBTQ-friendly...
Marcus Nicolson's 5 tips for riding FKTs
Marcus Nicholson, adventure cyclist based in Glasgow, Scotland, recently broke the Fastest Known Time (FKT) record at the Badger Divide, a 340km off-road journey that...
Race around Rwanda: The Mindset Behind the Miles
Boru McCullagh: A coach at Herne Hill Velodrome, a staunch advocate of mental health in cycling, and most recently, one of QUOC's key ambassadors. Embodying...
An Interview with Caren Hartley: Owner of bespoke frame-builders, Isen Workshop
Caren Hartley is an award-winning, London-based frame builder with a 10 year legacy hand making beautiful, high-end bikes. Friends since 2015, Quoc and Caren first...
An Interview with Quoc Pham: Founder of QUOC
QUOC exists to get more people on bikes through better shoes and better ride experiences. But before 'QUOC', the brand, came Quoc, the man: a...