Crafted by Humans, Perfected by Technology

Our Process

"Only what is essential. None of what is not." This is our design philosophy—We strip away the unnecessary and focus on what matters: pure function, effortless beauty, the unburdened joy of the ride. No distractions, no excess, just precise, minimalist designs with an elegant flare.

01

Creative Process

We dig deep into our accumulated experience to craft original designs from scratch, creating unique colourways and textures inspired by the world around us, tailored to meet the needs of our diverse community of riders.

02

In-house Development

Every detail of our shoe is meticulously crafted in-house, improving over countless iterations to achieve outstanding results. Our last—the foundation of any shoe—has been refined over a decade to achieve a flawless silhouette and maximum comfort.

03

Technology

QUOC’s hands-on approach extends to every component of the shoe. Our innovative outsoles are moulded from clay, with every contour and lug carefully designed, carved out and 3D modelled before transferring to metal moulds for production.

04

Quality materials

We select the finest materials, from premium textiles that enhance the foot’s ability to breathe, to unidirectional hand-laid carbon fibre for unrivalled stiffness and performance.