With the recent launch of Weekend, our new performance cycling sneaker, we spoke with company founder and designer, Quoc Pham about the concept behind the shoe, his design process, and the problems that come when you build from scratch (and why it’s always worthwhile).

Eco-tech innovator Bloom, a Mississippi-based brand that supplies the footwear industry with plant-based performance-driven foam, is on a mission to replace the EVA in your sneakers.