This week, QUOC announced a two-year sponsorship deal with World Tour pro icon Geraint Thomas spanning the 2024 and 2025 race seasons. This partnership marks a significant milestone for QUOC, aligning the brand with one of the most distinguished and respected figures in professional cycling.
With QUOC having dedicated over a decade to crafting quality shoes that blend performance and comfort with unique aesthetics, the collaboration with Wales-born Geraint Thomas underscores the brand's ambition to inspire more people around the world to experience the innumerable benefits of riding bikes, a cause close to Thomas' heart. Known for his remarkable achievements including his Tour de France win in 2018, Thomas brings a wealth of experience and knowledge of cycling which will be invaluable in the continued development and refinement of QUOC's product line, ensuring that the shoes not only meet but exceed the expectations of elite and everyday riders alike.
The partnership came about when Thomas and his team came across the brand by chance, and read the backstory and mission behind the brand. They had a desire to work with a British brand and in QUOC found a new challenger in the cycling field, a brand with a fantastic design and one of the most important factors, a collaborative approach to partnerships.
Founder Quoc Pham said of the deal, "We are thrilled to welcome Geraint Thomas to the QUOC family. His achievements speak for themselves, but it's his commitment to the sport and passion for helping others along the way that we feel really embodies the spirit of cycling. This partnership is more than just a sponsorship; it's a collaboration that we believe will not only improve our product and elevate ride experiences, but also inspire more people to get out and ride."
Geraint Thomas also shared his enthusiasm of the partnership, stating, "It's a great feeling to be able to finally announce the new partnership we've established with QUOC - a British brand with a major focus on aesthetics and design, as well as performance. As soon as I saw the range I knew they were the brand for me - and to have a British partner makes it all the more special as I ride these final two seasons as a pro. For me, what stood the brand apart was Quoc's story from fashion designer to shoe maker, the team's love of bike riding from top to bottom throughout the organisation, and their mission to get more people on bikes - something that massively overlaps with our mission at the Geraint Thomas Cycling Trust. I look forward to discussing how we can further collaborate in that area, as well as on the road."
The partnership is set to kick off with Geraint Thomas wearing QUOC shoes in his upcoming races, showcasing the brand's highest performing road shoes on a global stage. Additionally, QUOC and Thomas will collaborate on a series of special edition products and charity initiatives designed to engage and inspire the cycling community.
Photography: Tristan Cardew