Who We Are
QUOC exists to provide riders with footwear that allows them to express themselves through their passion. Performance, comfort and aesthetics in motion.
OUR HISTORY
Founder Story
Quoc Pham founded the brand with a simple goal: to design cycling shoes he himself wanted to wear. In 2009, disillusioned with the fashion industry, Quoc found inspiration in his daily bike commutes, envisioning a cycling shoe that combined durability, style, and practicality. Armed with just a few hand-drawn sketches and an old English last, he developed the brand’s first shoe, the ‘Fixed England’, a leather commuter shoe reminiscent of the classic track cycling era. Over the years, QUOC has grown into a globally-recognized modern cycling brand, renowned for comfort and style, and trusted by everyday cyclists and World Tour pros alike.
BEHIND THE SCENES
OUR MISSION
QUOC believes the best cycling shoes allow the rider to forget they're there—to focus wholly on the ride. For over a decade, we’ve crafted unmatched performance footwear, so comfortable they disappear from the foot, with zero compromises on aesthetics and rider expression.
Performance
True performance is a ride without distractions. By hand-sculpting our own last, developing in-house innovations, and using premium materials, QUOC achieves advancements in stability, support and fit.
Culture
Combining the emotional connection people have with footwear with a shared love of riding bikes, we're building a brand that bridges cycling and culture, inspired by the vibrant community of riders around us.
Aesthetics
We draw influence from the world around us, from architecture and fashion to classic track cycling and the great outdoors. We express authenticity through unique colours and textures and timeless silhouettes.
"Only what is essential. None of what is not." This is our design philosophy—We strip away the unnecessary and focus on what matters: pure function, effortless beauty, the unburdened joy of the ride. No distractions, no excess, just precise, minimalist designs with an elegant flare.
