The Original Gravel Shoe

Exploring the history and journey of our bestselling Gran Tourer gravel shoe.

QUOC pioneered the first gravel-specific shoe in 2016, inspired by a bikepacking adventure in Wales across challenging hike-a-bike terrain. The need for a tailor-made solution for modern adventure cycling was clear, a shoe that could deliver optimal power on the bike, comfort over miles, and effortless walkability for camping and exploring nature. 

And so the Gran Tourer was born. It uniquely combined a rugged rubber tread for grip, a flexible midsole for comfort, and a premium microfibre upper that would shed water and keep out dirt. Serendipitously in the factory sample room, Quoc spotted a bold pink next to a muted brown—it was a risky but stunning combination–and one that just worked. In that moment the iconic colour border became a hallmark of QUOC's  design. The shoe has since become a favourite for bikepackers, gravel racers, and outdoor adventurers for its seamless blend of performance, style, and durability.

EVOLUTION OF THE GRAN TOURER

2016

The Gran Tourer was first envisaged on a bikepacking trip in Wales.

2017

Gravel Grip™ Technology, a unique, walkable tread optimised for hike-a-bike was trademarked by the brand.

2018

The Gran Tourer Lace was released and became an instant favourite among gravel cyclists and adventurers.

2020

Collaboration editions were launched with The Service Course and Rodeo Labs.

2021

Gran Tourer II was launched, introducing a stiffer sole for performance.

2022

Awarded best gravel shoes in Bicycling Magazine’s Gear of the Year.

2022

Danni Shrosbree wins British Gravel Champs in Gran Tourer II.

2023

QUOC releases race-ready adaptation, Gran Tourer XC, complete with carbon-composite sole.

2025

The shoe is worn to victory at the world's most challenging races, including a 1st place position with Alex McCormack at Atlas Mountain Race.

2025

QUOC launches collaboration Gran Tourer XC with Australian apparel brand, MAAP.