In 2016, QUOC created the first purpose-built gravel cycling shoe — born from a bikepacking adventure across Wales’s unforgiving hike-a-bike terrain. The need was clear: a shoe engineered for modern adventure cycling that could deliver power on the pedals, comfort over distance, and genuine walkability off the bike.
The Gran Tourer combined a rugged rubber tread, flexible midsole, and premium microfibre upper designed to shed water and resist trail debris. And in a moment of factory-floor serendipity, Quoc paired a bold pink with a muted brown — a risk that became an icon. That striking colour border has defined QUOC’s design language ever since.
Now in its third generation, the Gran Tourer remains the go-to shoe for bikepackers, gravel racers, and adventure riders worldwide.
EVOLUTION OF THE GRAN TOURER

2016
The Gran Tourer was first envisaged on a bikepacking trip in Wales.

2017
Gravel Grip™ Technology, a unique, walkable tread optimised for hike-a-bike was trademarked by the brand.

2018
The Gran Tourer Lace was released and became an instant favourite among gravel cyclists and adventurers.

2020
Collaboration editions were launched with The Service Course and Rodeo Labs.

2021
Gran Tourer II was launched, introducing a stiffer sole for enhanced performance.

2022
Awarded best gravel shoes in Bicycling Magazine’s Gear of the Year.

2022
Danni Shrosbree wins British Gravel Champs in Gran Tourer II.

2023
QUOC releases race-ready adaptation, Gran Tourer XC, complete with carbon-composite sole.

2025
Gran Tourer worn to victory at at Atlas Mountain Race.

2025
QUOC launches collaboration Gran Tourer XC with MAAP.
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